Blake grew up as an athlete with a deadly nut allergy. He started making snacks in his kitchen using seeds instead of nuts and quickly realized that people with and without allergies loved his snacks! Blake officially launched the company in 2018 when he was an MBA student at Indiana University. Fast-forward 3 years and Blakes now has 2 full product lines in large retails, snack bars, and rice crispy treats. The vision for the company has always been the backbone of every step, we want to create a world of snacking that is safe for all to enjoy. We know creating a snack bar or rice crispy treat isn’t going to save the world, but we don’t want anyone to feel deprived or scared of great-tasting snacks. We are proud to offer great tasting, allergy-friendly snacks that can be the fuel for athletes to perform, provide a kid with a safe snack to fit in with their friends, and so much more.