Created by Mckenzie Santiago and Alfredo Ortiz, Brooklyn Grooming aims to bring the habits of the classic man to modern times. The inspiration behind this idea comes from Brooklyn, the borough that many artists call home. In the line, there are three personalities to reflect some of the diverse neighborhoods of Brooklyn: Williamsburg, Fort Greene, and Red Hook. Each has their own distinct scent as a way to reflect that neighborhood’s energizing vibe. The passion of these communities inspires us to create products that will make our clients look and feel their best. Brooklyn Grooming is Brooklyn’s first and finest men’s grooming line.