Habit was born out of a desire for a nail polish that delivers the best of everything: a non-toxic, vegan and cruelty-free formula that improves nail health to boot, trend-relevant yet wearable colors, sustainable packaging and fun design. In short, Habit is high-performance makeup as clean as it gets.
Habit was launched in 2013 by Aja Frierson: a former fashion industry colorist, a current clean beauty addict, and a lifelong artist. The name Habit refers to the costumes, or habits, people wear everyday, and to the role cosmetics play in creating those personas. It also recalls the self-care rituals that ground us. We are our habits. Let’s make them good ones!