Michelle Wilkins started Think Pretty in her kitchen. Her vision was to help women discover how to lavish and treat their skin without the use of harsh chemicals. Michelle started Little Shop of Beauty in 1999 and subsequently created her much loved Pure Beauty Elixir in 2002. It was her goal to fashion a product for herself and clients that would address their skin care concerns, while still being pure, organic and healthful. Think Pretty elixir has become a huge cult-hit and spawned a loyal following of elixir-devotees.