Ultimate A-Z Cruelty-Free Beauty Brand Guide

Shopping for cruelty-free products is a growing trend among conscious consumers. But it’s not always easy to know if a brand tests on animals or not.

This in-depth list of cruelty-free brands is here to guide you on your journey to discover vegan and cruelty-free skincare, beauty and cosmetics from brands you can trust.

To put simply, cruelty-free is defined in the cosmetic and beauty industries as a product being 100% free from animal testing. Cruelty-free does not always mean vegan. Whereas vegan beauty products are defined as not containing animal ingredients, therefore, your makeup and skincare products can be cruelty-free while still containing animal products.

Unfortunately, many brands claim to be cruelty-free, but sell their products in countries like mainland China where animal testing is required by law. In this list, we outline every brand who sells in China, so you can make a conscious decision when purchasing from makeup and skincare brands.

To ensure your beauty routine is totally free from cruelty, it’s always best to purchase vegan and cruelty-free certified products.

This cruelty-free brand guide is a comprehensive list of makeup, skincare and beauty brands and their stance on producing cruelty-free products. You’ll also find information on whether the brand uses 100% vegan ingredients or not.

Brands are listed in alphabetical order to make searching them easier. Brands highlighted in green are both 100% vegan and cruelty-free; brands in yellow are cruelty-free, but not 100% vegan; and brands in red not cruelty-free nor vegan.

Where possible, we aim to highlight whether a brand is Leaping Bunny or Beauty Without Bunnies certified.

Is the brand you’re looking for not in this list? Let us know in the comments as we’re constantly updating this list.

• Cruelty-Free: Yes. Aether Beauty is Leaping Bunny Certified and 100% Cruelty-Free.
• Vegan: Yes. Aether Beauty is also vegan.

• Cruelty-Free: Yes. Alpha-H is Leaping Bunny Certified and 100% Cruelty-Free.
• Vegan: No. Alpha-H has some vegan products, but is not guaranteed vegan.

• Cruelty-Free: Yes. Anastasia Beverly Hills is Cruelty-Free.
• Vegan: No. ABH use animal-derived ingredients in their products.

• Cruelty-Free: No. Armani is not Cruelty-Free and tests their products on animals. While the brand claims to not test on animals, they sell in countries like mainland China where testing on animals is required by law. So, while Armani claims they do not test on animals, someone in their chain must.
• Vegan: No. Armani Beauty products are not vegan and may contain animal-derived products.

Find vegan and cruelty-free alternatives here.

• Cruelty-Free: Yes. Artist Couture is Cruelty-Free and confirms they do not test on animals.
• Vegan: No. While Artist Couture do have some vegan products, not all are vegan-friendly.

• Cruelty-Free: No. While Avon claims to not test on animals, they sell their products in countries where animal testing is required by law. This means, someone in Avon’s supply chain must test on animals.
• Vegan: No. Avon products are not always vegan.

Find vegan and cruelty-free alternatives here.

• Cruelty-Free: Yes. Bali Body is 100% Cruelty-Free.
• Vegan: Yes. Bali Body does not test on animals.

• Cruelty-Free: No. While Banila Co claims to not test on animals, they sell their products in countries where animal testing is required by law. This means, someone in Banila Co’s supply chain must test on animals.
• Vegan: No. Banila Co’s products are not vegan-friendly.

Find vegan and cruelty-free alternatives here.

• Cruelty-Free: Yes. bareMinerals is a Cruelty-Free brand.
• Vegan: No. While bareMinerals do have some vegan products, not all are vegan-friendly.

• Cruelty-Free: Yes. beautyblender confirms they do not test on animals and are 100% cruelty-free.
• Vegan: No. While beautyblender makeup sponges are 100% vegan-friendly, they are no a vegan brand and other cosmetics may contains animal-derived ingredients.

• Cruelty-Free: Yes. BECCA Cosmetics is 100% Cruelty-Free.
• Vegan: Yes. BECCA Cosmetics is 100% vegan.

*BECCA Cosmetics have officially closed down.

• Cruelty-Free: No. While Banila Co claims to not test on animals, they sell their products in China where animal testing is required by law. This means, someone in Benefit’s supply chain must test on animals.
• Vegan: No. Benefit Cosmetics’ products are not vegan-friendly. However, they do have some vegan options.

Find vegan and cruelty-free alternatives here.

• Cruelty-Free: Yes. Biossance is 100% Cruelty-Free and Leaping Bunny Certified. There was questions raised when Biossance moved into the Chinese market where animal testing is required by law. However, it does appear the brand has bypassed this and remains cruelty-free in 2022.
• Vegan: Yes. Biossance does not use animal-derived ingredients and is 100% vegan.

• Cruelty-Free: Yes. Bite Beauty is cruelty-free, but not Leaping Bunny certified. The brand does not sell in regions that require animal testing.
• Vegan: Yes. Bite Beauty is vegan. The brand does not use animal-derived ingredients and is 100% vegan.

• Cruelty-Free: No. Bobbi Brown is not cruelty-free and tests their products on animals. 
• Vegan: No. Bobbi Brown is not a vegan company. Their products contain animal-derived byproducts such like lanolin that comes from sheep.

Find vegan and cruelty-free alternatives here.

• Cruelty-Free: Yes. Bondi Sands are cruelty-free. The brand confirms their sunscreen is not tested on animals.
• Vegan: No. While Bondi Sands is not a vegan brand and their products may contain animal byproducts.

• Cruelty-Free: Yes. Briogeo has confirmed it does not test its products on animals and is 100% cruelty-free.
• Vegan: No. While Briogeo does have some vegan products, they are not a vegan brand and do not guarantee their products are free from animal byproducts.

• Cruelty-Free: Yes. Buxom Cosmetics has confirmed it does not test its products on animals and is 100% cruelty-free.
• Vegan: No. Most Buxom Cosmetics products are not vegan.

• Cruelty-Free: No. By Terry is not cruelty-free. This is due to selling their products in countries that require animal testing by law. 
• Vegan: No. By Terry is not a vegan company. Their products contain animal-derived byproducts. However, the brand does have a vegan makeup range.

Find vegan and cruelty-free alternatives here.

• Cruelty-Free: No. CeraVe is not 100% cruelty-free. This is due to selling their skincare products in countries that require animal testing by law. 
• Vegan: No. CeraVe is not a vegan company. Their skincare products often contain animal-derived byproducts. 

Find vegan and cruelty-free alternatives here.

• Cruelty-Free: No. Cetaphil is not 100% cruelty-free. This is due to selling their skincare products in countries that require animal testing by law. 
• Vegan: No. Cetaphil is not a vegan company. Their skincare products often contain animal-derived byproducts like Glycerin.

Find vegan and cruelty-free alternatives here.

• Cruelty-Free: Yes. CoverGirl is 100% cruelty-free and Leaping Bunny certified. The brand has been cruelty-free since 2018. 
• Vegan: No. CoverGirl is not 100% vegan. While Covergirl does have some vegan products in the Clean Fresh Collection, they are not a vegan brand and do not guarantee their products are free from animal byproducts.

• Cruelty-Free: No. Caudalie is not 100% cruelty-free. This is due to selling their beauty products in countries that require animal testing by law. 
• Vegan: No. Caudalie is not a vegan company. Their products are mostly plant-based with the exception of honey and beeswax. 

Find vegan and cruelty-free alternatives here.

• Cruelty-Free: No. Chanel is not 100% cruelty-free. This is due to selling their beauty products in countries that require animal testing by law. 
• Vegan: No. Chanel is not a vegan company. While they offer some vegan options, many of their products contain animal byproducts.

Find vegan and cruelty-free alternatives here.

• Cruelty-Free: Yes. Chantecaille is 100% cruelty-free and does not test its products on animals.
• Vegan: No. Chantecaille is not 100% vegan. While Chantecaille does sell some vegan makeup, they are not a vegan brand and do not guarantee their products are free from animal byproducts.

• Cruelty-Free: Yes. Charlotte Tilbury is 100% cruelty-free and is Leaping Bunny certified. The brand states they have never tested on animals since their inception in 2013. 
• Vegan: No. Charlotte Tilbury
  is not 100% vegan. While Charlotte Tilbury does sell some vegan products, they are not a vegan brand and do not guarantee their products are free from animal byproducts.

• Cruelty-Free: No. Clinique is not 100% cruelty-free and actively tests their products on animals.. 
• Vegan: No. Clinique is not a vegan company. Many of their products contain animal byproducts such as lanolin (from sheep) and carmine (from female insects).

Find vegan and cruelty-free alternatives here.

• Cruelty-Free: Yes. Coco & Eve is 100% cruelty-free and PETA approved.  The brand is US based and does not sell in regions that require animal testing.
• Vegan: Yes. Coco & Eve is a 100% vegan brand and does not use animal-derived ingredients in any of their products.

• Cruelty-Free: Yes. Color Wow is 100% cruelty-free brand states that does not test on animals.
• Vegan: No. Color Wow’s haircare products are not 100% vegan. Some Color Wow products contain keratin and other animal byproducts, thus are not considered vegan.

• Cruelty-Free: Yes. Coloured Raine has confirmed it is 100% cruelty-free and does not test on animals.
• Vegan: No. Coloured Raine products are not 100% vegan. While the brand states most of their products are vegan, some contain animal derived products.

• Cruelty-Free: Yes. ColorPop  is 100% cruelty-free and Leaping Bunny certified.
• Vegan: No. ColorPop products are not 100% vegan. While the brand states most of their products are vegan, some contain animal derived products.

• Cruelty-Free: Yes. Cover FX is 100% cruelty-free and PETA approved.  The brand does not sell in regions that require animal testing.
• Vegan: Yes. Cover FX is a 100% vegan brand and does not use animal-derived ingredients in any of their products.

• Cruelty-Free: Yes. Danessa Myricks Beauty confirms it does not test on animals and is 100% cruelty-free.
• Vegan: No. Danessa Myricks Beauty products are not 100% vegan. While the brand states some of their products are vegan, many contain animal derived products.

• Cruelty-Free: Yes. David’s toothpaste range is 100% cruelty-free and never tests on animals.
• Vegan: Yes. David’s is a 100% vegan brand and does not use animal-derived ingredients in any of their toothpastes.

*David’s features in the Vegancuts Market. Add David’s toothpaste and other vegan and cruelty-free products and create your very own Beauty Box.

• Cruelty-Free: No. Dior Beauty is not 100% cruelty-free. The brand sells their products in countries that require animal testing by law. 
• Vegan: No. Dior Beauty is not a vegan company. As well as testing on animals, many of their products contain animal byproducts.

Find vegan and cruelty-free alternatives here.

• Cruelty-Free: Yes. Dominique Cosmetics confirms it does not test on animals and is 100% cruelty-free.
• Vegan: No. Dominique Cosmetics products are not 100% vegan. Many of their products contain animal derived ingredients.

• Cruelty-Free: Yes. Dose of Colors confirms it does not test on animals and is 100% cruelty-free. The brand is Leaping Bunny and PETA certified.
• Vegan: No. Dose of Colors products are not 100% vegan. Many of their products are vegan, but some contain animal derived ingredients. 

• Cruelty-Free: Yes. Drunk Elephant confirms it does not test on animals and is 100% cruelty-free.
• Vegan: No. Drunk Elephant products are not 100% vegan. Some of their products are vegan, but many contain animal derived ingredients. 

• Cruelty-Free: Yes. e.l.f is 100% cruelty-free and PETA approved.  The brand does not sell in regions that require animal testing.
• Vegan: Yes. e.l.f is a 100% vegan brand and does not use animal-derived ingredients in any of their products.

• Cruelty-Free: No. ELEMIS is not 100% cruelty-free. The brand sells their products in countries that require animal testing by law. 
• Vegan: No. ELEMIS is not a vegan company. As well as testing on animals, many of their products contain animal byproducts.

Find vegan and cruelty-free alternatives here.

• Cruelty-Free: Yes. EM Cosmetics confirms it does not test on animals and is 100% cruelty-free.
• Vegan: No. EM Cosmetics products are not 100% vegan. Some of their products are vegan, but many contain animal derived ingredients. 

• Cruelty-Free: Yes. eSalon confirms it does not test on animals and is 100% cruelty-free.
• Vegan: No. eSalon products are not 100% vegan as many of their product formulas contain silk, which is derived from silkworms.

• Cruelty-Free: No. Estee Lauder
  is not 100% cruelty-free. Unfortunately, the company claims to not test on animals, but sells their products in countries that require animal testing by law. 
• Vegan: No. Estee Lauder is not a vegan company. Their products contain many animal-derived products throughout their range.

Find vegan and cruelty-free alternatives here.

• Cruelty-Free: Yes. Farmacy Beauty confirms it does not test on animals and is 100% cruelty-free.
• Vegan: No. Farmacy Beauty products are not 100% vegan as many of their products contain animal-derived byproducts.

• Cruelty-Free: Yes. Both Fenty Beauty and Fenty Skin brands do not test on animals and are considered 100% cruelty-free.
• Vegan: No. Fenty Beauty products are not 100% vegan as many of their products contain animal-derived byproducts such as beeswax and carmine (from female insects).

• Cruelty-Free: Unclear. While First Aid Beauty has been cruelty-free for many years, in 2020 they started selling their products in mainland China where animal testing is required by law. The brand remains adamant it does not test on animals, however, the truth is still unclear. 
• Vegan: No. First Aid Beauty products are not 100% vegan as many of their products contain animal-derived byproducts.

• Cruelty-Free: Yes. Fleur & Bee’s beauty range is 100% cruelty-free and never tests on animals.
• Vegan: Yes. Fleur & Bee is a 100% vegan brand and does not use animal-derived ingredients in any of their products.

*Fleur & Bee features in the Vegancuts Market. Add Fleur & Bee and other vegan and cruelty-free products and create your very own custom Beauty Box.

• Cruelty-Free: No. fresh is not cruelty-free. Despite stating on their website that they don’t test on animals, they are selling their products in countries that require animal testing by law. 
• Vegan: No. fresh is not a vegan company. Their products contain many animal-derived products throughout their range.

Find vegan and cruelty-free alternatives here.

• Cruelty-Free: Yes. Function Of Beauty is 100% cruelty-free and PETA approved.  The brand does not sell in regions that require animal testing.
• Vegan: Yes. Function Of Beauty is a 100% vegan brand and does not use animal-derived ingredients in any of their products.

• Cruelty-Free: Yes. Garnier has confirmed it is 100% cruelty-free and is Leaping Bunny certified. However, Garnier’s parent company is L’Oreal which continues to test on animals and is not cruelty-free.
• Vegan: No. Garnier products are not 100% vegan as many of their products contain animal-derived byproducts.

• Cruelty-Free: Yes. Gisou has confirmed it is 100% cruelty-free and never tests on animals.
• Vegan: No. Gisou products are not 100% vegan as many of their products contain animal-derived byproducts.

• Cruelty-Free: No. Givenchy is not cruelty-free as they sell their products in countries that require animal testing by law. 
• Vegan: No. Givenchy is not a vegan company. Their products contain many animal-derived products throughout their range. Givenchy also sell leather and fur in their clothing range.

Find vegan and cruelty-free alternatives here.

• Cruelty-Free: Yes. Glossier has confirmed it is 100% cruelty-free and never tests on animals. The brand is Leaping Bunny certified.
• Vegan: No. Glossier products are not 100% vegan as many of their products contain animal-derived byproducts.

• Cruelty-Free: Yes. Grown Alchemist has confirmed it is 100% cruelty-free and never tests on animals. The brand is PETA approved.
• Vegan: No. Grown Alchemist products are not 100% vegan as many of their products contain animal-derived byproducts.

• Cruelty-Free: No. Gucci beauty and fragrances are not cruelty-free as Gucci tests its products on animals. 
• Vegan: No. Gucci is not a vegan company. Their products contain many animal-derived products throughout their range. Givenchy also sell leather and fur in their clothing range.

Find vegan and cruelty-free alternatives here.

• Cruelty-Free: Yes. Glow For A Cause is 100% cruelty-free and never tests on animals.
• Vegan: Yes. Glow For A Cause is a 100% vegan brand and does not use animal-derived ingredients in any of their products.

*Glow For A Cause features in the Vegancuts Market. Add Glow For A Cause and other vegan and cruelty-free products and create your very own custom Beauty Box.

• Cruelty-Free: Yes. Hanacure is 100% cruelty-free and does not conduct tests on animals. Hanacure’s operations are based in the US and South Korea.
• Vegan: Yes. Hanacure is a 100% vegan brand and does not use animal-derived ingredients in any of their products.

• Cruelty-Free: Yes. Herbal Dynamics Beauty has confirmed it is 100% cruelty-free and never tests on animals. The brand is Leaping Bunny certified.
• Vegan: No. Herbal Dynamics Beauty products are not 100% vegan. While the brand has some vegan-friendly options, many of their products contain animal-derived byproducts.

• Cruelty-Free: Yes. Herbivore is 100% cruelty-free and does not conduct tests on animals. Herbivore Botanicals are also Leaping Bunny certified.
• Vegan: Yes. Herbivore is a 100% vegan brand and does not use animal-derived ingredients in any of their products.

• Cruelty-Free: Unclear. Honest Beauty are secretive when it comes to sharing their animal testing policies. This has led to speculation that they may in fact be dishonest when it comes to their cruelty-free claims.
• Vegan: No. Honest Beauty products are not 100% vegan. While the brand has some vegan-friendly options, many of their products contain animal-derived byproducts.

• Cruelty-Free: Yes. Hourglass  are 100% cruelty free and PETA certified. They do not test on animals.
• Vegan: No. Hourglass products are not 100% vegan. While the brand has some vegan-friendly options, including a vegan makeup selection, many of their products contain animal-derived byproducts. Hourglass made a commitment to become 100% vegan by 2020. However, in 2022, they are yet to meet that.

• Cruelty-Free: Yes. Iconic London are 100% cruelty free and became PETA certified in 2022. They no longer test on animals.
• Vegan: No. Iconic London products are not 100% vegan. While the brand has some vegan-friendly options, including vegan brushes and illuminators, many of their products contain animal-derived byproducts. 

• Cruelty-Free: Yes. Illamasqua is 100% cruelty-free and does not conduct tests on animals. Illamasqua is approved by PETA’s Beauty Without Bunnies certification.
• Vegan: Yes. Illamasqua is a 100% vegan brand and does not use animal-derived ingredients in any of their products nor does the brand sell it’s products in countries where animal testing is a legal requirement.

• Cruelty-Free: Yes. IT Cosmetics are 100% cruelty free and do not test on animals.
• Vegan: No. IT Cosmetics products are not 100% vegan. The brand uses a variety of non-vegan ingredients including beeswax and snail filtrate.

• Cruelty-Free: Yes. Jouer Cosmetics are 100% cruelty free and do not test on animals. The brand is Leaping Bunny certified.
• Vegan: No. Jouer Cosmetics products are not 100% vegan. The brand identifies its vegan-friendly options on its website.

• Cruelty-Free: Yes. Juvia’s Place are 100% cruelty free and do not test on animals. The brand is Leaping Bunny certified.
• Vegan: No. Juvia’s Place products are not 100% vegan. The brand states most of its products are vegan and they are actively reducing their non-vegan ingredients. Their brushes and eye shadow are cruelty free and vegan. The Old Saharan Palette formula had “Carmine” in the red shades. However , they recently extracted “Carmine” from the red shades. 

• Cruelty-Free: Yes. Kaja are 100% cruelty free and do not test on animals.
• Vegan: No. Kaja products are not 100% vegan. The brand does have vegan options, but some products contain animal-derived byproducts.

• Cruelty-Free: Yes. Kate Somerville products are 100% cruelty free and the brand does not test on animals. Kate Somerville is Beauty Without Bunnies certified by PETA.
• Vegan: No. Kate Somerville products are not 100% vegan. The brand does have vegan options, but some products contain animal-derived byproducts.

• Cruelty-Free: Yes. Kopari Beauty is 100% cruelty-free and does not conduct tests on animals. Kopari Beauty is Leaping Bunny certified.
• Vegan: Yes. Kopari Beauty is also a 100% vegan brand and does not use animal-derived ingredients in any of their products nor does the brand sell its products in countries where animal testing is a legal requirement.

• Cruelty-Free: Yes. KVD Beauty is 100% cruelty-free and does not conduct tests on animals.
• Vegan: Yes. KVD Beauty states it is also a 100% vegan brand and does not use animal-derived ingredients in any of their products.

• Cruelty-Free: Yes. Kylie Cosmetics is 100% cruelty-free and does not conduct tests on animals.
• Vegan: Yes. Kylie Cosmetics states it is also a 100% vegan brand and does not use animal-derived ingredients in any of their products.

• Cruelty-Free: No. L’Oreal is not cruelty-free. The brand has made steps to reducing its testing on animals, but as the company continues to sell its products in China where it’s a legal requirement to test on animals, L’Oreal cannot be deemed cruelty-free. 
• Vegan: No. L’Oreal is not a vegan company. Their products contain many animal-derived products throughout their range.

Find vegan and cruelty-free alternatives here.

• Cruelty-Free: No. Lancaster is not cruelty-free as its products are tested on animals.
• Vegan: No. Lancaster is not a vegan company. Their products contain many animal-derived products throughout their range.

Find vegan and cruelty-free alternatives here.

• Cruelty-Free: No. Lilly Lashes is not a cruelty-free brand.
• Vegan: No. Lilly Lashes is definitely not a vegan company. Their products contain mink fur, which causes significant harm to minks. The brand has introduced faux mink fur, however, they continue to support cruelty by selling mink fur.

Find vegan and cruelty-free alternatives here.

• Cruelty-Free: Unclear. LORAC Cosmetics has made limited attempts to clarify whether it tests on animals or not. This leads us to believe they are likely not a cruelty-free brand.
• Vegan: No. LORAC Cosmetics is not a vegan-friendly company. Their products contain animal-derived ingredients.

Find vegan and cruelty-free alternatives here.

• Cruelty-Free: Yes. LUSH Cosmetics’ products are 100% cruelty free and the brand does not test on animals. LUSH Cosmetics is Beauty Without Bunnies certified by PETA.
• Vegan: No. LUSH Cosmetics products are not 100% vegan. The brand does have vegan options, but some products contain animal-derived byproducts.

• Cruelty-Free: No. MAC Cosmetics is not cruelty-free as the brand sells it’s products in China where animal testing is required by law. Despite this, MAC states it is cruelty-free on its website, but sell in China because they don’t want to “exclude their fans”.
• Vegan: No. MAC Cosmetics is not a vegan-friendly company. Their products contain animal-derived ingredients and they support testing on animals.

Find vegan and cruelty-free alternatives here.

• Cruelty-Free: Yes. Marc Jacobs Beauty products are 100% cruelty free and the brand does not test on animals. Marc Jacobs is Beauty Without Bunnies certified by PETA.
• Vegan: No. Marc Jacobs Beauty
  products are not 100% vegan. The brand does have vegan options, but some products contain animal-derived byproducts like beeswax and carmine.

• Cruelty-Free: No. Maybelline is not cruelty-free as the brand sells it’s products in China where animal testing is required by law. Despite this, Maybelline still states it is cruelty-free.
• Vegan: No. Maybelline is not a vegan-friendly company. Their products contain animal-derived ingredients and they support testing on animals. 

Find vegan and cruelty-free alternatives here.

• Cruelty-Free: Unclear. Morphe states that it is cruelty-free, however, this is unclear. Morphe is not cruelty-free certified, and they sell their products in China where animal testing is required by law.  Due to this, it is hard to be sure if Morphe is truly cruelty-free.
• Vegan: No. Morphe products are not 100% vegan. The brand does have vegan options, but some products contain animal-derived byproducts like beeswax and carmine.

Return to Brand Search

• Cruelty-Free: Unclear. Napoleon Perdis states that it is cruelty-free, however, this is unclear. Napoleon Perdis is not cruelty-free certified, and they sell their products in China where animal testing is required by law.  Due to this, it is hard to be sure if Napoleon Perdis is truly cruelty-free or not.
• Vegan: No. Napoleon Perdis products are not 100% vegan. The brand does have vegan options, but some products contain animal-derived byproducts like beeswax and carmine.

• Cruelty-Free: No. Neutrogena is not cruelty-free as the brand sells it’s products in China where animal testing is required by law. Despite this, Neutrogena still states it is cruelty-free.
• Vegan: No. Neutrogena is not a vegan-friendly company. Their products contain animal-derived ingredients and they support testing on animals. 

Find vegan and cruelty-free alternatives here

• Cruelty-Free: Yes. NYX is 100% cruelty-free and PETA certified. The brand does not conduct animal testing nor sell their products where testing on animals is required by law.
• Vegan: No. NYX products are not 100% vegan. The brand does have vegan options, but some products contain animal-derived byproducts like beeswax and carmine.

• Cruelty-Free: No. NARS is not cruelty-free as the brand sells it’s products in China where animal testing is required by law. 
• Vegan: No. NARS is not a vegan-friendly company. Their products contain animal-derived ingredients and they support testing on animals.

Find vegan and cruelty-free alternatives here.

• Cruelty-Free: No. Olay is not cruelty-free as the brand sells it’s products in China where animal testing is required by law. Despite this, Olay still states it is cruelty-free. 
• Vegan: No. Olay is not a vegan-friendly company. Their products contain animal-derived ingredients and they support testing on animals. 

Find vegan and cruelty-free alternatives here.

• Cruelty-Free: Yes. Ofra Cosmetics is 100% cruelty-free and does not conduct tests on animals. Ofra Cosmetics is Leaping Bunny certified.
• Vegan: Yes. Ofra Cosmetics is also a 100% vegan brand and does not use animal-derived ingredients in any of their products nor does the brand sell its products in countries where animal testing is a legal requirement.

• Cruelty-Free: Yes. The Ordinary is 100% cruelty-free and does not conduct tests on animals. Ordinary is both Leaping Bunny & PETA certified.
• Vegan: Yes. The Ordinary is also a 100% vegan brand and does not use animal-derived ingredients in any of their products nor does the brand sell its products in countries where animal testing is a legal requirement.

• Cruelty-Free: Yes. Paula’s Choice is 100% cruelty-free and Leaping Bunny certified. The brand does not conduct animal testing nor sell their products where testing on animals is required by law.
• Vegan: No. Paula’s Choice products are not 100% vegan. The brand does have a lot vegan options, but some products contain animal-derived byproducts.

• Cruelty-Free: Yes. Persona Cosmetics is 100% cruelty-free and Beauty Without Bunnies certified. The brand does not conduct animal testing nor sell their products where testing on animals is required by law.
• Vegan: No. Persona Cosmetics products are not 100% vegan. The brand does have a lot vegan options, but some products contain animal-derived byproducts.

• Cruelty-Free: Yes. Primera states it is 100% cruelty-free and does not conduct tests on animals. However, it is not Leaping Bunny or PETA certified.
• Vegan: Yes. Primera is also a 100% vegan brand and does not use animal-derived ingredients in any of their products nor does the brand sell its products in countries where animal testing is a legal requirement. The brand also focuses on sustainability ensuring its packaging is eco-friendly.

*As of now, we don’t have any information on brands whose name starts with Q.

• Cruelty-Free: Unclear. Rare Beauty states that it is cruelty-free, however, this is unclear. While Rare Beauty’s website states it is certified by PETA’s Beauty Without Bunny’s, we could not confirm this with PETA.
• Vegan: Unclear. Rare Beauty products are technically vegan as the brand does not use animal-derived products in their range. However, the mystery of their cruelty-free status, makes it difficult to call the brand 100% vegan.

• Cruelty-Free: Yes. Remedy Nails is 100% cruelty-free and does not conduct tests on animals. The nail care brand is PETA certified and has featured in the Vegancuts Beauty Box.
• Vegan: Yes. Remedy Nails is also a 100% vegan brand and does not use animal-derived ingredients in any of their products nor does the brand sell its products in countries where animal testing is a legal requirement.

• Cruelty-Free: No. Revlon is not cruelty-free as the brand sells it’s products in China where animal testing is required by law.
• Vegan: No. Revlon is not a vegan-friendly company. Their products contain animal-derived ingredients and they support testing on animals. 

Find vegan and cruelty-free alternatives here.

• Cruelty-Free: Yes. Stila Cosmetics is 100% cruelty-free and Beauty Without Bunnies certified. The brand does not conduct animal testing nor sell their products where testing on animals is required by law.
• Vegan: No. Stila Cosmetics products are not 100% vegan as some products contain animal-derived byproducts.

• Cruelty-Free: Yes. Sigma Beauty is 100% cruelty-free and Beauty Without Bunnies certified. The brand does not conduct animal testing nor sell their products where testing on animals is required by law.
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• Vegan: Almost. Sigma Beauty cannot be considered 100% vegan, however, the brand’s brushes are all vegan and they do provide a lot of other vegan options.

• Cruelty-Free: Yes. Superzero is 100% cruelty-free and does not conduct tests on animals. The brand has featured in the Vegancuts Beauty Box and is now available in the Market.
• Vegan: Yes. Superzero is also a 100% vegan brand and does not use animal-derived ingredients in any of their products nor does the brand sell its products in countries where animal testing is a legal requirement.

• Cruelty-Free: Yes. Tarte Cosmetics is 100% cruelty-free and Beauty Without Bunnies certified. The brand does not conduct animal testing nor sell their products where testing on animals is required by law.
• Vegan: No. Tarte Cosmetics cannot be considered 100% vegan, however, the brand does have a wide selection of vegan products.

• Cruelty-Free: Yes. Terra & Co is 100% cruelty-free and does not conduct tests on animals. The brand has featured in the Vegancuts Beauty Box and is now available in the Market.
• Vegan: Yes. Terra & Co is also a 100% vegan brand and does not use animal-derived ingredients in any of their dental products nor does the brand sell its products in countries where animal testing is a legal requirement.

• Cruelty-Free: Yes. Urban Decay is 100% cruelty-free and Beauty Without Bunnies certified. The brand does not conduct animal testing nor sell their products where testing on animals is required by law.
• Vegan: No. Urban Decay cannot be considered 100% vegan, however, the brand does have a selection of vegan products.

• Cruelty-Free: Yes. UpCircle is 100% cruelty-free and does not conduct tests on animals. The brand is also Leaping Bunny certified has featured in the Vegancuts Beauty Box and is now available in the Market.
• Vegan: Yes. UpCircle is also a 100% vegan brand and does not use animal-derived ingredients in any of their skincare products nor does the brand sell its products in countries where animal testing is a legal requirement.

• Cruelty-Free: Unclear. Viseart states that is it a cruelty-free brand on its website. However, it also says they sell their products in China, where animal testing is required by law. Due to this, it would appear Viseart is not a 100% cruelty-free brand.
• Vegan: No. Viseart is not a vegan-friendly company. Their products contain animal-derived ingredients like carmine.

Find vegan and cruelty-free alternatives here.

• Cruelty-Free: Yes. Wander Beauty is 100% cruelty-free and Leaping Bunny certified certified. The brand does not conduct animal testing nor sell their products where testing on animals is required by law.
• Vegan: No. Wander Beauty is not considered 100% vegan, however, the brand does have a selection of vegan products.

• Cruelty-Free: Yes. Wishful is cruelty-free. The brand states that it does not conduct animal testing nor sell their products where testing on animals is required by law.
• Vegan: No. Wishful is not considered 100% vegan, however, the brand does have a selection of vegan products.

*As of now, we don’t have any information on brands whose name starts with X.

• Cruelty-Free: Yes. Youth To The People is 100% cruelty-free and does not conduct tests on animals. Youth To The People is Beauty Without Bunnies certified by PETA.
• Vegan: Yes. Youth To The People is also a 100% vegan brand and does not use animal-derived ingredients in any of their products nor does the brand sell its products in countries where animal testing is a legal requirement.

• Cruelty-Free: No. Yves Saint Laurent is not cruelty-free as the brand sells its products in China where animal testing is required by law.
• Vegan: No. Yves Saint Laurent is not a vegan-friendly company. Their products contain animal-derived ingredients and they support testing on animals. 

Find vegan and cruelty-free alternatives here.

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